Minggu, 24 November 2013
10 Perusahaan MNC dengan CSR terbaik
Tanggung jawab Sosial Perusahaan atau Corporate Social Responsibility (CSR) adalah suatu konsep bahwa organisasi, khususnya (namun bukan hanya) perusahaan adalah memiliki berbagai bentuk tanggung jawab terhadap seluruh pemangku kepentingannya, yang di antaranya adalah konsumen, karyawan, pemegang saham, komunitas dan lingkungan dalam segala aspek operasional perusahaan yang mencakup aspek ekonomi, sosial, dan lingkungan.
Suatu perusahaan sekarang ini sudah dituntut untuk menerapkan CSR sebagai bagian dari kegiatan perusahaannya. hal ini dilakukan sebagai wujud konstribusinya terhadap lingkungan dan sekitarnya baik itu dalam level internal maupun eksternal perusahaan. Seperti dilansir dari majalah Forbes, Jumat (4/10/2013), berikut ini 10 perusahaan dengan CSR terbaik di dunia, diantaranya :
1. Microsoft, dengan score 72,97
2. Walt Disney, 72,83
3. Google, 72,71
4. BMW, 72,14
5. Daimler, 70,65
6. Sony, 69,49
7. Intel, 69,32
8. Volkswagen, 69,29
9. Apple, 69,21
10. Nestle, 69.
Kamis, 21 November 2013
Guidant’s Major Ethical Lapse - Etnic In Action
In 2005, Guidant Corporation, a maker of
medical cardiac devices, revealed that many of its defibrillators had an
electrical defect that might cause them to fail when needed to interrupt an
erratic and possibly fatal heart rhythm. Guidant was forced to recall more than
100,000 implantable heart devices, including three models of defibrillators
with similar electrical flaws that were tied to at least seven patient deaths.
One of the most troubling aspects of the
recall came into view when it was revealed that Guidant had known about the
electrical problem for at least 3 years after two physicians in Minneapolis,
Dr. Maron and Dr. Hauser, told the company about the problem and urged Guidant
to alert physicians about the device defect so they could check their patients
and implants new models. Guidant made no effort to communicate the problem to
physicians nationwide, or to the Food and drug Administration (FDA) that has a
clear procedure for when a company should make a legal written declaration
about known problems with a medical product. When the company failed to act on
their message and take their advice the physicians contacted other physicians
and The New York Times. The resulting story and outcry quickly forced Guidant to
reveal the problem with its devices and communicate the problem to physicians
nationwide.
In the ensuing investigation, as panel of
medical experts came to conclusion that Guidant had deliberately kept its
faulty cardiac devices on the market without considering the medical impact and
had knowingly failed to alert doctors and patients when the devices started to
malfunction. Once legal proceeding were started against the company, internal
documents further revealed that a consultant to Guidant had informed the
company’s top executives that he believed it had a clear ethical obligation to
inform physicians about heart device defects and he urged the company to begin
a recall process informing them that their decision to withhold such data was
highly questionable. He also noted that Guidant had a clear conflict of
interest that would naturally lead it (and other companies) to disclose product
failures only when absolutely necessary. So, if a tragedy occurred—which it
did—Guidant’s actions would be viewed in the worst possible light possible; it
is always in a company’s best interest to expose its dirty laundry.
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